Sell Your Blog Part 2: Increase The Value

Posted 7/28/08

Mitchell Blatt, owner of Juiced Sports Blog, which can be bought for $80,000, and Stumbler who can be added here.

Sweeten the Deal, Make More Money

As I said in part one, selling a blog is hard because of the time investment required to run a blog. Since people need to update every day and market their posts, those factors will decrease profit margins and asking price. The trick to making money on the internet is automating the process. So if you want to sell your blog for a higher price (or if you just want to make more money on your own blog), you need to have some automated processes that you can package with your blog. If buyers see they can make money easily, they will pay more.

Here are some items to throw in with your blog to increase value:

Mailing List

With a blog, you have to get hits everyday. With a mailing list, you already have a list of people you can send to whenever you want, and most won’t unsubscribe. Before you go about selling your blog, you could spend the weeks or months before building a mailing list. You would have to sign up for AWeber, the best email list program, for $19/month at the cheapest. Put a sign up square on your site. Try to think of some incentive to give to email subscribers, perhaps an ebook or a piece of sports memorabilia to a winner. It doesn’t even matter if the email list is actually related to your blog’s topic. John Cow created an email list unrelated to gaming when he sold his gaming blog in his Cowpetition. Do the email list on whatever topic you want, if you are unethical, and promote it elsewhere, in forums, etc. Most buyers aren’t going to ask questions about the list, they will just assume it’s focused on sports. Throw in the email list with the blog when selling.

Forums

The great thing about forums is you don’t have to do any work, and you make money. A lot of money, too; each time someone posts, that takes about three pageviews, and, they will usually post multiple times each visit, so they are great for CPM advertising. The main problem is that it takes a lot of work to get forums active. (I can give you a detailed article about forums later.) You have to post a lot yourself and get other people posting, and no one wants to post in an empty forum. Even if a ton of people aren’t posting though, you can still make a little bit of money, though; you don’t really lose money from not having people post.

Yardbarker, Ballhype User Profiles

One of the easiest ways to build traffic to posts is social media sites. If you buy a blog, especially a niche blog, like a sports blog, you’re going to need a way to build traffic. If you don’t already have a Ballhype profile, it’s going to be hard to build your profile. Or, even if you do, another profile will always help, giving you a head start when posting. If you’re selling a sports blog and you don’t plan to start another sports blog, you might as well throw in your Yardbarker and Ballhype profiles into the deal.

These are just a few of the things you can add to your blog deal to make more money. Anything that makes earning money automatic will earn you more money and increase value.

Part 3 is on actually finding someone who will want to buy.

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