Posted 9/2/08
There has been a surge of blogs spreading new opinion on how they feel content has "never been king" or is "not king" and I completely disagree. Why? Because over the last month, since the sale of my NBA blog, I've really been focusing on the content to this site and sure enough, it has been a record month in almost every category.
Content in masses might not be, but quality content to me will always remain king. During the month of August we hit pageview, subscription and posting frequency records! It was a pretty exciting month with some very quality links coming through from some very reputable blogs.
Here is a quick recap of August 2008!
- We started off with our Top 50 Sports Blogs for the 2nd Quarter of 2008 which has continued to be a huge hit.
- We almost went WordPress on everyone and then backed away at the last minute with a few frustrations.
- We made our daily blog schedule available to the masses, which was awkward.
- We brought you way too many posts on our favorite new advertising program, Performancing Ads.
- The Olympics rolled through and we brought you every single Google Olympics Logo.
- We launched a massive contest, oh so cleverly named, the Contest of Sports Sexi-ness!
- We also launched a 6 part series on how to run a blog contest. Part 1, 2, 3, 4, and 5 with part 6 later today.
- The SD-mobile arrived!
- Cuzoogle's Pigskin Picks Contest began, well almost.
- And finished the month off with our biggest post to date, the 6 Types of Sports Bloggers.
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2 comments:
Not sure which articles you are referring to about content not being king, but I have read quite a few on the topic recently as well. I actually think people are saying/coming to the realization that "content without sufficient marketing is not king and never will be."
You can write the greatest stuff in the world but if it isn't optimized for search engines to find it or promoted to get exposure and backlinks what good will it be since no one will be reading it?
In fact one could argue decent content at best with strong marketing will almost always do better than great content with little or no marketing.
I think the "new opinion" people are spewing is networking and marketing of content may be almost if not as important as great content. I think that point is pretty hard to disagree with.
Marketing rules the world that's a huge reason this blog even exists. To show sports bloggers how to get their content noticed and then turn that exposure into Sports Dollars!
I think people writing the "not king" articles are referring to the idea that if you just write a ton of content, that traffic will just magically appear. And of course, we all know that is false.
Have to be able to market, that's for damn sure!
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