Posted 10/10/08
One of those nasty little stats Google Analytics help track for you is the bounce rate of your site. You should be checking yours regularly to see that your blog is becoming sticky enough to have people actually hang around for a while on your site.
What is a bounce rate?
A bounce rate is essentially the percentage of people that land on a page of your site and then leave immediately after reading it. Not a good thing to have a high bounce rate, folks! The goal is to have an extremely low bounce rate which in turn means people are reading more than one article or viewing more than one page every time they land on your site.
A quick tip to lower that bounce rate!
Link to your other pages constantly! You'll notice that in almost all of our posts, we try to link to another relevant topic or post we had made in the past. Our favorite spot? Right at the bottom of the post! If you end with that relevant link at the bottom of your post, your chances are fairly high at getting the reader to continue on. Of course, your original article has to be interesting enough to get them that far.
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Friday Quickie: Reduce your Bounce Rate
Friday, October 10, 2008Posted by kellex at 10:00 AM
Labels: blogging tips
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8 comments:
Some people are against doing this on their blogs, but placing a "read the rest of this entry" on your blog homepage also helps drop your bounce rate. Having a long scroll of 10 full text articles on your site might keep people on your homepage for minutes, but the G will read that as a bounce if they click on - read - then click off.
Against linking to their other material? Why?
If it's relevant, it just makes sense that people would want to read more stuff that you've written.
As a reader of blogs, I can tell you that I hate those "continue reading here..." links. :)
I've recently ditched my "read more of..." and gone to full text on my front page. I've seen my bounce rate shoot right up.
The "read more..." style of posting will definitely make your bounce rate drop, but it's not necessarily accurate.
Unless of course in the second half of your post you are selling something or have extra usage of them going onto that second page that wouldn't normally be on your main page.
your posts always smell like a meadow.
That's very true...
I can't stand those read more links. The part that is most annoying is if you follow a link to that specific article and then THAT articles own page has a read more link after two paragraphs. It's like come on I understand on your front page but why here?
On my homepage I do half / half basically. The first two articles are in their entirety while the others are excerpts. If not the page would be just toooo long
I like the way you approach it Paul. There is a way to appropriately use the "read more..." and there are some really inappropriate ways to use it.
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