Posted 11/25/08

Many of you are running YardBarker or Sportsviews ads these days and are probably struggling to figure out how much money you'll be making at the end of each month.  YardBarker does a pretty good job at keeping track of how much money you have coming your way but with Sportsviews, unless you know how CPMs are calculated, you probably have no idea how much money is in limbo.

A site called Clickz has a great CPM calculator for you to use.

To figure out your earnings:

• Login to your Sparklit account.
• Hit the "plus" next to statistics and then click on the name of your blog so that it is highlighted.
• You should then see your views for the week pop up.
• Change the "preset range" to "This Month" and click view.  It should now be displaying your total views from all banners for the month.
• Take that total of views, plug it into Click's CPM Calculator in the impressions box and in the CPM box plug in whatever CPM rate they are giving you.
• Click "Solve".

There are your earnings for the month!

This tool can also be used to figure out what you should be charging potential advertisers or even to work out a possible fixed rate with YardBarker instead of using those variable half sold 50 cent ads.

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