Posted 3/31/08 - Kellex
Entrecard seems to have taken the blog world by storm hasn’t it? Do you feel like you know what the benefit of it is? I sure as hell don’t.
The Sports Dollar is fairly new and from the beginning has been logged onto Entrecard. I’ve taken the time and dropped cards like crazy raising The Sports Dollar up into the top 5 of the sports blogs listed on the site. It did not take a ton of work but it did seem to take on a life of its own after a while. Almost every day I found myself trying to drop more and more cards hoping for a return in order to raise my blog’s advertising rate. Sure enough, it actually worked. (I posted an Entrecard tip you should check out.)
I figured that once my blog had entered into the top 5 of any list it had a chance to drive some extra traffic to my blog as viewers would see it at first glance when entering a site category. That was not really the case I came to find out. It has seen steady traffic, but that is solely due to the fact that I dropped hundreds of cards a day and other bloggers returned the favor.
With my first idea sort of failing, I decided to take on another experiment. What would happen if you purchased Entrecard ad space on the big time blogs such as John Chow, ProBlogger, or even John Cow?
The experiment is set and we’ll see the results within 2 weeks. So far I have purchased space on a few of the big dogs and we’ll see what kind of traffic they can generate for us. Isn’t the true idea of Entrecard to act as a free ad network rather than a drop machine?
Here is the schedule we have set so far:
Blog Entrepeneur: Ad running 4/5
Mom’s Cash blog: Ad running 4/5
ProBlogger: Ad running 4/6
Sports Business Digest: Ad running 4/8
The Social Millionaire: Ad running 4/9
Stephan Miller: Ad running 4/9
Chris Guthrie: Ad running 4/10
Epiblogger: Ad running 4/10
Ben Barden: Ad running 4/11
Adtoll: Ad running 4/11
Mr. Javo: Ad running 4/12
John Cow: Ad running 4/13
Tyler Cruz: Ad running 4/14
(Obviously not all of these are considered 'Big Dogs' but they do all see decent traffic to their sites so we thought we'd give it a shot.)
I’ll be working to get more of the big dogs taken care of, such as John Chow. These spots are obviously in high demand but I’ll keep you updated as I sneak in a purchase here or there.
On a side note, try to keep your other ad purchases to a minimum. If you are not buying space on a big time blog you will not see any traffic. You may be getting your little card out there, but unless the blog is relevant to yours, the EC’s may not be worth it.

