A month or so ago, I was approached by a new PPC advertising company called Picad Media. They pitched me a new advertising technology called "In-Picture Advertising" which sounds interesting enough right? So I gave it a try...
The service is actually a pretty ingenious idea allowing small google-esque ads to be placed onto any image you choose throughout your site. Basically, when you hover over an image on any of our pages, you should see a little advertisement in the bottom. (Go do it now!)
They also promised us some pretty high payouts on clicks! That always sounds good in theory, but with a new compnay sometimes you just never know.
After testing the easy installable script onto our body section, we let the service roll to see what kinds of profits we could actually make. Well, the returns were not super great, and who knows why. Here are a few questions we asked ourselves:
- Is this idea too ahead of its time?
- Are the ads annoying when you go to click on a picture?
- Are the ads just not easily seen?
- Who actually hovers over pictures anyway?
- Were our sites not necessarily the picture clicking type?
- Does the service just suck?
The service still appears to be in "beta" status, so I suggest you go check them out and apply to their beta program. Maybe your site is an image monster and will just kill it with clicks.
Picad Media peeps.
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2 comments:
I personally click on images and expect it to either A.) bring me to the actual story (if on the front page of a blog let's say) or B.) link to the image file to see it in actual size (i.e. enhance). Not sure if everyone else feels the same way but I definitely think people do click on images.
Totally agree...but the ads infused into them are seeing zero action. I'd love to see this service tested on a site with a ton of traffic that is very image oriented.
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