Posted 4/30/08 - Kellex
Is it really possible? It sure is! Our NBA blog, Le Basketbawl, just received its first Google PageRank today after the updates took place and Google stuck us with a 5! This is a very exciting time for us and we were wondering when all the hard work we put in would pay off. Well folks, today would be that day.
You’ll probably notice that the first post on the site was back in December of 2007 which may bring you to the question of “How the hell do you figure less than 2 months?” Well our blog started in December but the actual switch to the domain of lebasketbawl.com didn’t’ happen until 3/10/08. Basically when a blog switches domains, it is starting back at zero. (Our friends over at ReclinerGM.com know what I’m talking about.)
How did we manage this feat? Love your topic.
Le Basketbawl is definitely our baby. This was the first blog we started and will always remain our #1 priority as we’ve watched it grow without knowing a single thing about the blog world. When we started this blog back in December, we were looking to jump into the blog world to let our opinion out on the sport we’ve followed since we were children and to hopefully make a few dollars from it. Basketball truly is a passion to us, and I think it shows through the work we’ve put out there. So if you ask us the main reason we’ve seen success and received this PageRank, I’d have to attribute that to actually owning the topic of the blog and putting real ideas and love into it.
What else did we do? Content my friends.
I think you've all been drilled enough with "comment, comment, comment" and that's fine because we aren't going to tell you that we are comment pros. In fact, we rarely commented on other basketball blogs except the ones we had become friends with. What we spent most of our time on was writing great content. Many of our early posts hit the big time by making SI.com's Extra Mustard or Yahoo's Ball Don't Lie. (Ex: 60% of NBA Players are Broke After 5 Years) By making these heavily trafficked sites, we gained a ton of exposure that carried us through and onto this nice ranking with plenty of high ranked linkbacks from more than a few major sites.
And then...? Links and Blogrolls.
Being brand new to the blogging world, we didn't actually know what a PageRank was and how we were supposed to obtain one. We read the rumors on the effects of a blogroll killing your PR and then ignored them. Our blogroll is actually quite large and from what we know now, Google did not penalize us for it. We may have more outgoing links than SEO pros would ask for, but Google didn't seem to mind.
Our goal was to get every NBA blog out there to recognize that we were linking to them and hope they would return the favor. Since we decided we didn't have time to comment like crazy, we went with the link or blogroll method. We also ran a daily post titled "LINKBAWL" that was your regular old link list but still let other blogs out there know that we existed and we were reading their material.
Finally? Domain time!
We'll have to assume that the final switch to our own domain really impressed Google. We had lebasketbawl.blogspot.com for 3 full months and never saw a thing happen with our rank. Then we switched, and within 2 months we had a rank of 5! For a site the size of Le Basketbawl, and the fact that it was our first attempt at blogging, we must have made some pretty good moves.
Building a blog and achieving that decent PageRank is not rocket science people. These other money making, marketing, or SEO blogs will tell you it is, but I think we've just proven them wrong. If you really take the time to write great and meaningful content, you will be just fine.